Know what you need to earn to build the life you actually want? Calculate your financial freedom number →
Know what you need to earn to build the life you actually want?
Calculate your financial freedom number →
Money & Identity Mentoring
Your money decisions don’t happen in a vacuum.
What you earn, spend, save, invest, charge, ask for, hold onto and walk away from is influenced by far more than what makes sense on paper.
There’s your experience. Your responsibilities. What makes you feel safe. What success means to you. What you’re afraid of losing. What you think you should have achieved by now. Who you believe you need to look after.
And somewhere amongst all of that is the life you actually want.
This is where we work.
You can be successful and still have something that needs attention.
Maybe you’re earning more than you ever expected to and still don’t feel financially secure.
Maybe you’ve accumulated money but find it incredibly difficult to spend, invest or enjoy it.
Maybe your income has grown but your lifestyle has somehow grown faster.
Maybe you know exactly what you should do - raise the price, make the ask,
have the conversation - and something in you simply won’t let you.
Maybe you’ve built the successful business and discovered you’ve also built yourself a very expensive job.
Maybe you’re considering leaving a well-paid career and can’t work out whether staying is sensible or fear dressed up as responsibility.
Maybe everyone assumes you’re financially sorted because you’re the person they come to when they need help.
Maybe you’ve read the books, listened to the podcasts, maybe even worked with someone on your mindset before.
You understand the theory. You’re still doing the thing.
Or maybe nothing is obviously wrong.
You’ve simply reached a point where the decisions you’ve always made no longer seem to fit the person you’re becoming or the life you want next.
Why we look beyond the numbers
I’ve spent 26 years working with money and business, and one thing became increasingly difficult to ignore.
Knowing what makes financial sense doesn’t guarantee we’ll do it.
We bring ourselves to every financial decision we make.
Our history. Our beliefs. Our responsibilities. Our ambitions. Our fears. Our ideas about success, security, status, enough and what we’re allowed to want.
A behaviour can make complete sense in one chapter of your life and become deeply unhelpful in the next.
Understanding what’s driving the decision gives us somewhere much more useful to work from.
Why me
I’ve spent 26 years inside money and business as a Chartered Accountant, Finance Director, Managing Director, business owner and founder.
I’ve read the accounts, made the calls, built businesses, scaled them, lost things, rebuilt things and exited them.
Alongside that experience, I trained in therapeutic and behaviour-change approaches and spent years studying identity, beliefs and behaviour because the numbers alone couldn’t explain why capable people so often made decisions against their own interests.
That combination shapes how I mentor.
You can bring me the whole situation.
The numbers. The business reality. The decision you’re trying to make. The thing you’re afraid to admit. The pattern you keep repeating. The life you’re trying to build.
We work with what’s actually there.
How this actually works
My work is underpinned by two frameworks I've developed: The Freedom Compass and GET REAL.
The Freedom Compass
Receive · Expend · Accumulate · Let Go
The Freedom Compass helps us look at the four movements in your relationship with money: what you allow yourself to receive, how you expend it, what you're able to accumulate, and what you're ready - or struggling - to let go of.
Get REAL
Recognise · Explore · Align · Live
Get REAL gives us the process for changing what we find. Recognise what's actually happening. Explore what's underneath it. Align your decisions with what you genuinely want. Live it.
You don’t need to learn either framework before we work together. That’s my job.
You bring the real situation. I bring the map, the questions, the financial and business experience, and the ability to see connections that can be difficult to spot when you're standing in the middle of them.
Who I mentor
I mentor founders, professionals and executives who are ready to look at the relationship between their money, their identity and the life they're building.
You don’t need to be bad with money.
You don’t need to be in financial crisis.
You don’t even need to know exactly what the problem is.
You do need to be willing to look properly at what’s going on, question some of the things you’ve always assumed to be true, and do something with what we find.
This work sits at the intersection of money, business, behaviour and identity.
It isn’t financial advice, investment guidance, debt counselling or therapy.
Choose how we work together
The Money & Identity Session
£350
For one specific decision, pattern or problem that’s taking up far too much space in your head.
Maybe it’s a price you can’t bring yourself to charge. A financial decision you keep postponing. A career move. A spending pattern. A business decision. A conversation you know you need to have. Or something you can’t quite explain but know you need to understand.
Bring that.
We’ll spend 60 minutes getting underneath what’s actually influencing it and working out what you want to do next.
You leave with a clearer understanding of what’s going on, what needs your attention and your next steps.
It’s a standalone session. You won’t spend half of it being sold a bigger programme.
3-Month Money & Identity Mentoring
£1,995
For the things that aren’t going to unravel in a single conversation.
This is where we have time to notice the patterns as they happen, understand what’s driving them, make different decisions and see what happens when those decisions meet real life.
Over three months, we might be working on your relationship with earning, spending or accumulating money. Your pricing. Your boundaries. A business or career transition. Your definition of enough. The responsibility you carry for other people. The fear that what you’ve built could disappear. Or the uncomfortable realisation that you’ve achieved what you were aiming for and aren’t sure you want it anymore.
We meet twice a month, but the work doesn’t only happen on those calls.
You also have WhatsApp access Tuesday to Thursday, so when the proposal arrives, the decision needs making, the old pattern appears or something suddenly clicks, we can work with it while it’s happening.
Three months gives us room to move beyond understanding the pattern and start changing what it looks like in your actual life.
Which one should I choose?
If you can point to one thing and say, “This. I need to sort this out,” start with the Money & Identity Session.
If what you’re dealing with has been showing up for years, affects several areas of your life, or you already know you want someone alongside you while you change it, 3-month mentoring is probably the better fit.
You don’t need to book a session first to qualify for mentoring.
Why there’s no discovery call
I don’t do discovery calls.
If you want to know how I think before you book, read my writing, my posts or my emails. They’ll tell you far more about whether we’re a fit than a polished 30-minute sales conversation.
When you’re ready, I’d rather use our time doing the work than talking about whether we should do the work.
Book the session. Bring the real thing. Let’s get to it.
What people say
"You set me on a path and I will never ever stop being grateful for that. You set the wheels in motion and showed me the way to change my life, and gave me the tools to do it. Listen to Pow. She knows what she does and advises works. You just have to do the work."
K
"For anybody scared or not sure about this... I went from no plan, no accountant, debt and fear. To a plan, an accountant, zero debt, a Ltd company, doubling my income and WAY less fear. All in less than 6 months. Knowing Laura Powner was the biggest difference maker when it comes to money. So you might want to listen to her."
J
"The clients who have been appearing have been at a much higher level. I've charged them all over double my normal rate and none have batted an eyelid. I have to say that I'm blown away because these have all come out of nowhere (seemingly). Something has shifted and I'm really grateful."
N
"You are the biggest star in the world. Thank you for all that you have done for us... including the witchy shit!"
L & M
"Laura is magic. Pure magic. On a personal level she has helped me completely overhaul my money knowledge, money mindset and given me a respect for money I never had. She has taken what was a scary subject that was causing issues in my consultancy business, my marriage and my life in general and made it simple, easy, effortless and exciting. Tax returns are now completed without a hint of stress. Savings accounts are now buoyant. Invoices now charge my worth. And the personal impact has meant I have been able to take on two extra children in a kinship foster care arrangement without worrying about money. She is incredible. If you are going to work with her, expect so much in your home and work life to change for the better. You will not regret an investment into Laura and what she can do for you."
G
"Working with Laura has been like having my most visionary and strategic self mirrored back to me. Laura works in a way that stretches me in all the right places, pushing the boundaries of my comfort zone without ever compromising empathy or insight. She doesn't just get it from a strategic or technical perspective. She deeply understands the human side of business, the psychology, the patterns, the protection mechanisms we unconsciously build to keep ourselves safe, which she has the uncanny ability to honour while gently dismantling them, making space for something far more powerful to emerge. We are only a third of the way through our work together, and already the results speak volumes. Laura is not just a strategist. She is a grounded, visionary partner who knows how to bring big ideas to life without losing sight of what really matters. I would recommend her without hesitation."
t
"Laura doesn't try and change you, she is the restorer of souls. I was like a forgotten piece of jewellery at the back of the drawer. I didn't need to be anything more, she just set about lovingly restoring me. She made me see who I am and what I can do. The financial aspect is great. Despite a pandemic year, I doubled my turnover and profits. But that is just a beautiful side effect of what she does."
L
Questions before you book
Is this therapy?
No. This is mentoring. We may explore the beliefs, experiences and patterns influencing the decisions you're making, but I am no acting as your therapist and this work isn't a substitute for mental-health care. If you need clinical support, I can recommend amazing people but I am not what you are looking for.
Is this financial advice?
No. My background as a Chartered Accountant and 26 years in finance and business inform the way I think and the questions I ask, but this mentoring does not provide regulated financial or investment advice.
Where you need advice from a regulated financial advisor, accountant, solicitor or another specialist, I can point it out.
What if I’m not sure which offer is right?
If there's one specific thing you want to work through, choose the Money & Identity session.
If the issue is broader, longstanding or you want ongoing support while you make changes, choose three-month mentoring.
What happens after I book?
You’ll receive everything you need to prepare and the details for our session.
You don't need to arrive with a beautifully organised life story or spend hours doing homework.
Come with what's happening now and what you want help with. We'll start there.
Build a beautiful life.
And the financial freedom to live it.
You get to decide what beautiful means to you.
Then we work out what needs to change - financially, practically and personally - to make more of it possible.
© 2026 Laura Powner. All Rights Reserved. | Client Code of Conduct & Confidentiality
