This week is the start of the horse racing season and as Cheltenham gets in full swing, there are increasingly more online betting and gambling sites offering tempting odds and offers. Traditionally seen as a male pursuit, gambling is said to becoming more popular with women who are no longer confined to dingy bingo halls.

Clearly, I am glad to see more equality but the whole online gambling phenomena is a concerning one. The ease at which people can sign up to these sites and depart with their money does worry me. I am not talking about the odd flutter on the Grand National which is something of a British institution; I mean the highly addictive nature of betting apps and small stakes gaming, which are said to be focusing on targeting female consumers.

Marketing to a female audience has caused controversy in recent months

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