The Real Reason Your Revenue Has a Favourite Number (And It's Not Your Pricing)
The Real Reason Your Revenue Has a Favourite Number (And It's Not Your Pricing)
There's a number your business keeps returning to.
Not the number you want. The number you keep getting.
Maybe it's £8k months. Maybe it's £15k. Maybe you've been flirting with £20k for so long it's basically a common-law marriage at this point.
You've tweaked the offer. Raised the prices. Launched the thing. Had the strategy session where someone drew a funnel on a whiteboard and you nodded a lot.
And yet. There it is. The same number. Waving at you. Again.
Here's what I've learned from 25 years of sitting inside other people's finances, and a few more years of sitting inside the thing that drives them. That number is not a pricing problem. It's not a visibility problem. It's not even really a business problem.
It's a capacity problem. And capacity lives in a completely different postcode to strategy.
What I mean by capacity
Your nervous system has a setting for how much is safe to receive. How much success, how much money, how much visibility, how much good. And until that setting changes, your revenue will find its way back to the familiar number with the reliability of a homing pigeon.
Good month. Unexpected expense. Client leaves. Launch underperforms. Something goes slightly sideways.
Back to the number.
It's not bad luck. It's not the economy. It's not Mercury in retrograde, although I'm not here to tell you what to believe. It's your system doing exactly what it's designed to do. Keeping you safe. Safe being a synonym for where you've always been.
The four directions
I work with something called the Freedom Compass. Four directions that govern how money and energy move in your business and your life.
Receiving. Expending. Accumulating. Letting Go.
Most founders are blocked in at least two. Some in all four. The blocks are not character flaws. They're patterns. Usually installed long before you ever started a business. Often invisible because they're so familiar you stopped noticing them.
The receiving block looks like undercharging, deflecting compliments, and working twice as hard as the money justifies.
The expending block looks like earning well and wondering where it all went by the 15th.
The accumulating block looks like consistent income that somehow never builds into actual wealth.
The letting go block looks like staying in the thing that's draining you because at least it's certain.
Read those again. Slowly. One of them probably just described your last quarter with uncomfortable precision.
What to do about it
There's a two-minute quiz that identifies which direction is running loudest for you right now. Not a vague personality quiz. A diagnostic. Based on the patterns I've watched play out in founders at every income level for years.
Take it. Read your result. And if the result describes you so accurately you feel mildly surveilled, that's the point.
The work starts with knowing where you're blocked. Everything else follows from there.
