FREE MONEY SHIFT CHALLENGE · 23-27 November 2026 · JOIN FREE →
Build a beautiful life.
And the financial freedom to live it.
Build a beautiful life.
And the financial freedom to live it.
MONEY & IDENTITY · TEACHING & MENTORING
I help professionals, business owners and ambitious people understand and change the beliefs, identity patterns and behaviours shaping their relationship with money and turn that understanding into practical action.
Through teaching and mentoring, we work towards greater trust in yourself, a stronger financial position and more freedom to choose how you live.
Perhaps you know what you could do differently, but keep putting it off. Perhaps you're tired of constantly pushing and wondering when you'll get to enjoy what you're building.
You're very good at being responsible...you'd just quite like a turn at being free.
I'm Laura Powner, an FCA Chartered Accountant, educator, mentor and founder of The Money Shift.
Clarity
Understand your patterns, money behaviours and what’s really driving them.
Confidence
Make stronger decisions about money, business, career and life.
Freedom
Build the financial strength and flexibility to live life on your terms.
A Life That's Yours
Because financial freedom isn’t just about money. It’s about you.
Strategy and numbers.
Psychology and perspective.
Clarity and confidence.
All of it connected.
I bring together 26 years in finance and business with training in therapeutic and behaviour-change approaches.
Sometimes the work is about the business - strategy, performance, finance, people, systems and execution.
Sometimes it's about the person - money, behaviour, identity and the decisions shaping what comes next.
Here you'll find my Money & Identity teaching and mentoring including The Money Shift.
Clarity
Understand your patterns, money behaviours and what’s really driving them.
Confidence
Make aligned decisions with money, business, career and life.
Freedom
Build the wealth and flexibility to live life on your terms.
A Life That's Yours
Because financial freedom isn’t just about money. It’s about you.
Does this sound familiar?
You can run a team, raise children and organise everyone's bloody life. And still avoid opening your banking app.
You can be good with money and still have a complicated relationship with it.
You can earn more than you ever expected to and still worry that one day it will all disappear.
You can have money sitting in the bank and feel too afraid to invest it, spend it or enjoy it because having it there feels like security.
You can spend freely and still feel guilty every time you buy something for yourself.
You can keep chasing the next income goal without ever stopping to ask what the extra money is actually supposed to change.
You can be financially successful and quietly resent how many people now depend on you.
You can know you’re undercharging and still find yourself explaining, discounting or making your price easier for someone else to swallow.
You can negotiate brilliantly for your employer/client, then turn into a Victorian orphan when it's time to ask for money for yourself.
You can stay in the well-paid job you’ve outgrown because walking away from that salary feels irresponsible.
You can build a successful business that gives you less freedom than the job you started it to escape.
And you can make perfectly sensible financial decisions that aren’t actually right for the life you want.
Most of us don't make decisions about money based on the numbers alone.
We bring everything with us. What we grew up with and what we've experienced since. What makes us feel safe. What success means to us. What we think we should have by now. What we're afraid of losing. Who we feel responsible for.
All of it quietly shapes what we do with money.
And most of the time, we don't even realise it.
It was never really just about the money
The undercharging isn’t only a pricing problem. It can be a belief about what you’re allowed to ask for.
The spending isn’t always a discipline problem. It can be tied to what you learned money was for, long before you had any say in it.
The fear of visibility isn’t necessarily a marketing problem. It can be about how safe success, attention or change feels to you.
That's why we look at both what's happening financially and what's influencing it.
We explore the beliefs, experiences, and identity patterns behind your decisions, then connect what you discover with practical action and financial systems.
Knowing why you do something is useful...but if you're still doing it six months later, we've got more work to do.
We connect what you discover with practical decisions, action and financial systems. Because a revelation is lovely, a different result is better.
Who I work with
I work with professionals, business owners and ambitious people who want a stronger, healthier relationship with money and more choice in how they live.
You might be questioning habits you’ve carried for years, facing a particular decision or wondering why knowing what to do hasn’t translated into doing it.
You don’t need to have reached a particular income or level of wealth.
You do need a willingness to look honestly at what’s happening and take practical steps towards something different.
The Money Shift is designed for financial behaviour change and building longer-term strength. If you’re facing an immediate financial crisis, specialist support is the right starting point.
Why listen to me
I’ve spent 26 years inside money and business, as a Chartered Accountant, Finance Director, Managing Director, business owner and founder.
I’ve read the accounts, made the calls, built things, lost things and rebuilt them again.
I love a spreadsheet. I also know it can't explain why you've just offered someone a discount they didn't ask for.
Alongside that, I trained in therapeutic and behaviour-change approaches and studied how identity, beliefs and behaviour shape the choices people make, because the numbers alone couldn’t explain why capable people kept making decisions against their own interests.
My work brings hard financial and business experience together with an understanding of identity and behaviour change.
It means you can bring me the whole, complicated, real situation - the spreadsheet, the story and the decision you're trying to make.
We give attention to what's influencing your choices and what needs to happen practically.
How this works
Money is where it shows up.
Identity is where the work is.
Freedom is what you're building.
My approach brings together three connected frameworks: The Freedom Compass, Get REAL and NOW | SAFE | FUTURE.
Together they help us understand your relationship with money, change the patterns shaping it and build practical financial foundations.
The Freedom Compass
Receive · Expend · Accumulate · Let Go
The Freedom Compass helps us look at the four movements in your relationship with money: what you allow yourself to receive, how you expend it, what you’re able to accumulate, and what you’re ready, or struggling, to let go of.
It gives us a map of where things are working, where you're getting stuck and what deserves attention.
Get REAL
Recognise · Explore · Align · Live
Get REAL gives us the process for changing what we find.
Recognise what’s actually happening,
Explore the beliefs, experiences and identity patterns underneath it.
Align your decisions with your values and what you want.
Live those decisions through practical action, supportive systems and repeated behaviour.
The Freedom Compass
Receive · Expend · Accumulate · Let Go
The Freedom Compass helps us look at the four movements in your relationship with money: what you allow yourself to receive, how you expend it, what you’re able to accumulate, and what you’re ready, or struggling, to let go of.
It gives us a map of where things are working, where you're getting stuck and what deserves attention.
NOW | SAFE | FUTURE
WHAT WE ARE BUILDING TOWARDS
NOW: Use money to support and enjoy your life today.
SAFE: Build financial breathing room so you're better preapred when life happens.
FUTURE: Create more options for how you live and work in the years ahead.
You don’t need to learn the frameworks before we work together. That’s my job.
You bring the real situation. I bring the map, the experience and the questions that help us get underneath it.
Mentoring
You and me, working through the real thing until it actually moves.
We uncover the stories, behaviours and patterns shaping your decisions about money, work, business and life.
We identify what's keeping you stuck, separate what's useful from what's outdated and decide what needs to change.
Then we turn that understanding into action.
You leave with clearer priorities, stronger decisions and practical next steps you can actually follow through on.
The aim is to stop repeating patterns that cost you money, confidence, peace or freedom, and start building a life that works better for you.
Money & Identity Session
A focused one-off session for the specific decision, pattern or problem you’ve been trying to work through on your own.
Bring the thing that's taking up too much space in your head: pricing, earning, spending, a business decision, a career move, financial responsibility or the feeling that somehow you're getting in your own way.
We'll get to the heart of it, identify what's really influencing the decision and leave you with a clearer way forward.
Three-Month Mentoring
For deeper work that needs more than one conversation.
Over three months we work together to understand the patterns shaping your relationship with money, work and success, then change the decisions and behaviours those patterns produce.
Over time, those changes start to show up in real life: clearer boundaries, better financial decisions, more confident action and a stronger sense of what you're building and why.
No discovery call. If you want to know how I think first, read my blog or talk to me on WhatsApp. When you’re ready, we get straight to the work.
The Money Shift
Change the way you do money.
And change what money makes possible.
The Money Shift is my 10-week financial behaviour programme.
It helps you understand the beliefs, experiences and identity patterns behind your financial decisions, and connects that understanding with practical action and financial systems.
Using The Freedom Compass, Get REAL and NOW | SAFE | FUTURE, we explore how you receive, expend, accumulate and let go of money, and what needs to change to support the life you want.
Build greater trust in yourself, a stronger financial position and more freedom to choose how you live.
Enrolment isn’t open yet. Join the programme waitlist for updates and an invitation when it opens.
Start with The Money Shift Challenge
Want an introduction to the work?
Join me for five free days exploring why you do what you do with money, and how you can begin changing it.
Choose your focus through The Freedom Compass: Receive, Expend, Accumulate or Let Go.
We'll use Get REAL to explore what's underneath your financial behaviour and take practical steps towards living well NOW, feeling more financially SAFE, and building FUTURE freedom.
You don't need to share your bank balance or private financial details.
Bring your curiosity and a willingness to explore what could change.
Money Talks
Want somewhere to have the conversations about money we probably should have been having all along? Money Talks is my free community for honest, intelligent conversations about money, work and freedom . No posturing. No pretending everyone has it all figured out. Just better conversations about something that affects almost everything. We take the money seriously. Ourselves, considerably less so.
From Startup To Exit
From Startup To Exit is my business arm for founders who want to build something structurally sound, commercially strong and capable of giving them more freedom.
It's where you'll find support with strategy, performance, finance, people, systems and execution, including Fractional Managing Director support.
If the work you need is about building and running a stronger business, start there.
Build a beautiful life
You don’t need to earn a specific number to prove you’ve made it.
You don’t need to keep carrying a habit you didn’t choose.
You get to decide what beautiful means to you. Then we work out what needs to change - financially, practically and personally - to make it real.
Wanting more doesn't make you ungrateful for what you have. You're allowed to love your life and still want the bloody upgrade.
You get to build a life that’s yours.
And if you’re going to build it, you may as well build it properly.
© 2026 Laura Powner. All Rights Reserved. | Client Code of Conduct & Confidentiality
